(This is a direct & positive impact for the community)
(as kids enjoy the fun & unique editorials, parents are involved in their reading time and all the contests & activities within the newspaper)
(compared to other publications that are dropped in random locations, “hoping to be seen or picked up by a kid or parent” - we hand-deliver them straight into their school classrooms)
Although the kinds of products marketed to children have remained much the same, the buying power of children and adolescents has increased exponentially over time. The affluence of today's children and adolescents has made youth a market eminently worthy of pursuit by businesses. Youths now have influence over billions of dollars in spending each year. In 2002, U.S. four- to twelve-year-old children spent $30 billion.
Youths also shape the buying patterns of their families. From vacation choices to car purchases to meal selections, they exert tremendous power over the family pocketbook. Experts estimate that two- to fourteen-year-old kids have sway over $500 billion a year in household purchasing. Thus, to influence youth is to influence the entire family's buying decisions.
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